Dani replaces Surjo Dutt who has moved to FCB Ulka as National Creative Director. Dani will report to Chief Creative Officer K.V. Sridhar (Pops)
BestMediaInfo Bureau | Delhi | July 27, 2016
SapientNitroSM, part of Publicis.Sapient, has brought on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region. Dani replaces Surjo Dutt who has moved to FCB Ulka as National Creative Director.
Reporting to SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Dani will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.
On this appointment, Pops said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”
With over a decade of experience in advertising, Dani has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Dani was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Dani played a key creative leadership role at Publicis, Contract and Leo Burnett.
Dani commented, "I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”