NDTV, Fortis join hands to encourage organ donation

The 'More to give' campaign will have ambassador Irrfan Khan lending his star power to the cause. The objective is to create widespread awareness and encourage more people to donate organs and save lives

BestMediaInfo Bureau | Mumbai | July 27, 2016

On the occasion of Kargil Diwas, NDTV in partnership with Fortis Healthcare has launched a campaign to encourage organ donation in India. 'More to give' is a nationwide campaign aimed at sensitising people as well as encouraging them to pledge their organs in an effort to positively impact the well-being of the nation.

NDTV and Fortis along with campaign ambassador Irrfan Khan launched the campaign with a panel discussion moderated by Vikram Chandra, Group CEO, NDTV. The panel also included eminent panellists like Dr Prannoy Roy, Founder and Executive Co-Chairperson, NDTV;  Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare; Bhavdeep Singh, CEO, Fortis Healthcare; Y Puran Kumar, Joint Commissioner of Police, Gurgaon; Dr Vimal Bhandari, Director, National Organ and Tissue Transplant Organisation (NOTTO); Dr Aarti Vij, All India Institute of Medical Sciences among others.

Vikram Chandra

Vikram Chandra, Group CEO, New Delhi Television said, “NDTV is excited to partner the 'More to give' campaign. Through this campaign we hope to inspire more people in the country to register as organ donors as each one of us has more to give than we realise and it is time to make a difference.”

Talking about his expectation from the campaign, Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare said, “The 'More to Give' campaign is critical for a country like ours as very little is known about organ donation and the many lives it can save. We are seeking a cultural change that will elevate the cause of organ donation and position it as one of the greatest self-less acts by an individual that could give a fresh lease of life to a number of terminally-ill patients. A gracious gift to make, even in one's passing. The objective of this campaign is to create widespread awareness and encourage more and more people to register as organ donors as each one of us has the power to give and save lives.”

“On Kargil Divas we salute the spirit of all the countrymen who have fought and are fighting for our nation without caring for their lives. I am proud to be associated with the NDTV Fortis 'More to give' organ donation initiative as it encourages people to pledge their support to saving many more lives and enable many generations to come. I would urge all fellow Indian's to support the cause and pledge to donate their organs,” said campaign ambassador Irrfan Khan.

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