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Housejoy shows how to ‘pamper the women who pampered you’

The digital campaign, conceptualised by BlueBot Digital, is meant for the monsoon season when women prefer availing of beauty services at the comfort of their home

BestMediaInfo Bureau | Mumbai | July 14, 2016

Housejoy Click on the image to watch the TVC.

Housejoy’s latest digital campaign that highlights how easily one can book a Housejoy beauty service and enjoy it at the comfort of the home was rolled out on the occasion of Social Media Day on July 5. The digital agency responsible for the campaign is BlueBot Digital and the production house is Centre Stage.

The idea behind the campaign is to utilise the monsoon season when people prefer availing of home services.

Nikhil Kumar Nikhil Kumar

Nikhil Kumar, Marketing Head, Housejoy, said, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day, we initiated this campaign, ‘Pamper the Women Who Pampered You’.”

Housejoy allows you to book an appointment through the Housejoy app or website and get your beauty expert home. Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only later in the day. Housejoy has launched a 7 am beauty service and has received a tremendous response.

Carl Savio, Founder and CCO, BlueBot Digital, said, “The campaign idea revolves around pampering the awesome women in our lives with home beauty treatments. It's a progressive thought that we wanted to share with Housejoy's social media community.”

Saad Khan Saad Khan

Talking about the digital campaign, Saad Khan, Founder and Creative Head, Centerstage, said, “It’s beautiful to see a grandchild spending time and trying to do something sweet for the grandparent. With Housejoy providing beauty services at home and the granddaughter turning to them in order to please her grandmother who hasn't been able to step out of the house, we feel we have been able to capture the emotions attached between them. Their relationship only becomes stronger. As for Housejoy, the ad shows that it does open up happiness windows for all age groups.

In the 55-second video, a grandmother is shown talking to her granddaughters how she also used to avail beauty services when she was young and now can’t go out because of her age. The granddaughter books the beauty service using the Housjoy mobile app and calls the beauticians home to the grandmother’s surprise. Towards the end, they all sat together and got the beauty treatments done, where the grandmother got her hair coloured.

The campaign will be promoted on radio, print and digital platform. Other than the social media, the video is also being promoted on Hotstar and YouTube.

The TVC:




Digital Agency: BlueBot Digital

Production House: Center Stage

Creative Head: Saad Khan

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