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Club FM 99.6 goes overseas for its Malayalee diaspora

This is the group’s fifth radio station and the first one overseas in UAE. Youth heartthrob Dulquer Salmaan will be the brand ambassador

BestMediaInfo Bureau | Mumbai | July 14, 2016


Club FM, the radio division of the Mathrubhumi Group, recently launched its fifth radio station, and its first overseas, in UAE. The station will be aired on the frequency 99.6 FM and will offer authentic and edited news, round-the-clock entertainment and music programmes to the Malayalee diaspora.

Youth heartthrob Dulquer Salmaan is the brand ambassador of the newly launched station.

Club FM 99.6 sports the tagline ‘ton kannakkinu fun’ meaning ‘tonnes of fun.’ The line-up includes a 24-hour programming with shows like Instant Coffee, Kalakkan Recharge, Ishtamulla Pattu Live Break free, Dubai-centric Life is Beautiful, Ready Steady Po, Music Mojo, Arikey and Happy Journey.

Mathrubhumi Director, MV Shreyams Kumar, said, “Club FM is a sunshine brand, cherished for its zest, positivity and humour and Club 99.6 will also share the same qualities. We have assiduously channelised our efforts in envisioning this product for UAE, which is a good market for FM. We are sure that new endeavour will strike a chord with the young and among Gulf Malayalees.”



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