This is for the first time a TV broadcaster has done something like this to help the advertisers engage well with people through on-ground advertising
BestMediaInfo Bureau | Mumbai | June 15, 2016
Vh1 has started a new initiative Vh1 All Stars, which is a strategic programme for the benefit of advertisers and brands across the country. A never done before programme by any other channel, Vh1 All Stars aims to provide customised solutions to clients and brand campaigns taking their message to the relevant target audience across on-ground outlets spanning 60 cities.
Speaking more about this initiative, Sabrina DâSouza, Head Marketing, English Entertainment Cluster, Viacom18, said, âVh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic programme designed to help brands reach out to the audience in an effective and impactful manner. With a reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width and depth to their marketing efforts.â
In the programme, the channels have established associations with 878 on-ground partners in 60 cities and to engage with more than 3 million consumers across India. Besides partnerships in tier-I cities and metros, the programme has a 191 partner outlets in Mumbai and 118 in Delhi-NCR alone. The initiative reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, engaging with the relevant target audience pan India.
Vh1 All Stars has partnered with brands like Costa Coffee, Ginger Hotels, Truefitt & Hill, Haagen Dazs, Goldâs Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few.
The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, Â robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally-acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.