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Tayyar Ho Jao, Myntra’s ‘End of Reason Sale’ is here

The 30-second ad film, aimed as an excitement builder, has been conceptualised by Happy Creative and features Hrithik Roshan

BestMediaInfo Bureau | Mumbai | June 29, 2016

Myntra-TVC Click on the image to watch the TVC.

The fourth edition of ‘End of Reason Sale’, Myntra’s flagship fashion sale, will be held on July 2 and 3. To mark the beginning of the sale, Myntra has launched a new campaign. The core campaign thought is expressed by the tagline “Tayyar Ho Jao”, which means “Get ready” and also translates to getting dressed. The commercial featuring actor Hrithik Roshan went on air last week.

The 30-second ad film, conceptualised by Happy Creative Services, takes viewers through a series of settings, where people are gearing up for the sale in their own way – by measuring body sizes, setting up reminders for midnight sales and preparing elaborate wishlists of products to fully focus on shopping during the sale. The video shows Hrithik Roshan who is seen blocking his dates for the sale.

Gunjan Soni Gunjan Soni

“The upcoming edition of End of Reason Sale is the country’s biggest online fashion sale event to date and we are confident of providing a delightful, memorable sale experience to all customers. Hence, we are reaching out to all our existing and new customers to help them get ready to enjoy and get the best out of the sale event,” said Myntra’s CMO & Head of International Brands, Gunjan Soni.

Kartik Iyer Kartik Iyer

Speaking about the campaign, Kartik Iyer, CEO, Happy Creative Services, said, “The End of Reason Sale as a concept has been running successfully for a couple of seasons now. With this year’s sale being bigger and better we needed to capture the scale and excitement of people around the country. We were also trying to make the sale relevant to a larger audience. There is a certain energy and style to a brand like Myntra, so we wanted to capture that through the sale offering.”

Apart from presence across all top TV channels, the campaign will also be seen on other media platforms like Print, Radio, OOH, Digital and DTH across 10+ leading cities.

The TVC:



Client: Myntra

Agency: Happy Creative Services

Director: Rajneesh Ghai

Production house: Asylum Films

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