The app will curate news content from more than 40 top regional, national and international channels
BestMediaInfo Bureau | Mumbai | June 29, 2016
nexGTv has launched a brand new app that will let users stream video news content from more than 40 top regional, national and international channels. Launched with the intention to become the go-to destination for mobile-based video news content, the app aspires to allow users to watch news content that suits their viewing preference in a convenient and hassle-free manner.
Promising a complete 360 degree coverage, the app will provide coverage of the latest reports and happenings from across genres like politics, sports, movies, business, lifestyle etc. Users will be able to watch popular shows such as ‘Nation At 10’, ‘Aaj Tak Live News’, ‘India Reports at 10’ and ‘News Now at 11’ in real-time as a part of its Live TV bouquet, while other news offerings such as interviews, ‘Mann Ki Baat’ and the topical political cartoon humour ‘So Sorry’ can also be viewed through VoD.
The app also comes with several features to enhance the viewer’s browsing experience. While Non Stop News will showcase news bulletins from leading TV news channels under a single tab, VoD news capsules will give users a brief rundown of the top news highlights of the day in just a few minutes. The Resume feature will allow viewers to pause live streaming and pick up where they left off, and the Advanced Search with Integrated Electronic Program Guide (EPG) will help users browse through genre and language-specific news. Other features, such as Quicky, will find the best news content that fits the time available to users, while the Data Saving Mode will assist them in managing their data consumption while streaming videos.
Speaking on the need for such an app, Abhesh Verma, COO, nexGTv, said, “With timeline crunches and always mobile lifestyles increasingly becoming a part and parcel of today’s world, users are often unable to stay updated with the latest information about their areas of interest due to the largely appointment-based nature of news broadcast. Moreover, the end-user viewing experience is also extremely fragmented, as viewers have to sit through advertisements, weather reports and repetitive news programmes in order to watch their preferred news options. This gap in news content delivery and consumption is what we are trying to address with the nexGTv News app.”
“Having been amongst the leading platforms for content aggregation in India, we are now looking to add greater diversity to our news content offerings by partnering with channels that help us cater to our viewers’ specific needs. This will not only boost the quality of our end-user offerings, but will also allow news channels to maximise their consumer outreach through our platform,” he further added.