Motivator appoints Upali Nag as National Head- Insights and Innovation

With a diverse experience spanning 18 years in the media industry, Nag will be involved in strengthening the client business performance framework for the agency. Nag will report to V Narayanan, Chief Growth Officer, Motivator

BestMediaInfo Bureau | Mumbai | June 8, 2016

Upali Nag

After expanding operations in Chennai sometime back, GroupM's agency Motivator has appointed Upali Nag as National Head, Insights and Innovation. Nag will work out of the agency's Bangalore office and will report to V Narayanan, Chief Growth Officer, Motivator. Her role will involve providing strategic business solutions and data-driven insights to Motivator's growing client base, besides building the business and project consulting practice.

Rabe Iyer

Speaking on the new addition to the team, Rabe Iyer, MD, Motivator, said, “In the last couple of years, we have been fast-tracking our journey to build a strong client business performance framework and product. Upali has fantastic experience to build sustainable strategies to deliver to broader client conversations. Upali will distinctly add value to nailing the clients' central challenges in the context of marketing and manageable interventions. She will partner with Motivator, GroupM and WPP units to build a strategic framework to address the same. Her ability to identify and use the right lens in addressing client business issues will further fuel our performance centricity.”

On her new assignment, Nag said, “I am extremely excited and happy to join Motivator-India. GroupM has always been ahead of the industry in terms of its vision and commitment towards building knowledge and people assets which are geared for the future. This, combined with the fact that most of the Motivator clients are intrinsically Indian clients, makes the journey even more interesting and exciting. This is my second stint at GroupM, and in many ways feels no less than a homecoming.”

V Narayanan

Nag is an alumnus of MICA Ahmedabad and brings in a rick experience of 18 years in media strategy, planning and development of business solutions. She started her career with the then known, Initiative Media, Lintas and since then has been associated with companies such as Universal McCann, Starcom Mediavest Group, Yahoo and GroupM. Some of the brands she has worked on include TVS, Tata Tea, Himalaya Wellness, Wipro Consumer Care and SAB Miller among others.

Nag also has substantial experience in setting up organisation teams, processes and in strategic consulting. Following her business consulting practice, she has successfully driven projects on consumer understanding, business development, customer relationship management, business analytics, data solutions and identifying performance metrics.

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