Event Capital refreshes brand image

The intellectual property specialist company, repositions as creator, curator and aggregator. Introduces new look with fresh logo and positioning

BestMediaInfo Bureau | Mumbai | June 1, 2016

Event Capital, an event intellectual property (IP) Specialist Company and a Laqshya Media Group holding, recently unveiled its new logo signifying the company's transformation from an event IP aggregator to focussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces the company's capability of creating powerful content driven stories. The company has been a pioneer in curating event IPs like Bike Festival of India and The Edutainment Show among others. The company will complete three years in July this year.

The announcement is the first one after the appointment of new CEO, Swaroop Banerjee, a month back. Banerjee, a festival and branded entertainment specialist, will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports.

Swaroop Banerjee

Explaining the change, Banerjee said, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our 3rd year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organisation. Additionally, the introduction of the music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bull's eye for us this year is to become content creators in the live space.”

Deepak Choudhary

Adding to this, Deepak Choudhary, Co-founder and Director, Event Capital, said, “It has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com