Coca-Cola calls for review of Rs 400-cr media account
Madison and a GroupM agency are in the fray along with incumbent Lodestar UM
Archit Ambekar | Mumbai | May 28, 2016
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Leading beverage major, Coca-Cola India, has recently called for a tri-yearly review of its media account. Lodestar UM has been handling the entire media of Coca-Cola for the last six years. Lodestar UM's tenure on the account is slated to end during this year.
Currently, Madison and one of the GroupM agencies are part of the review process, apart from incumbent agency Lodestar UM. The sources pointed that more media agencies may soon join the review process.
The Rs 400-crore account includes all media. Sources close to the development confirmed the news to BestMediaInfo.com saying the “review began a week back”.
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