Aidem wins Music F-Fatafati sales mandate

Launched in 2014, the only 24-hour Bengali music channel has three hours of original 3D animated content

BestMediaInfo Bureau | Delhi | May 2, 2016

Bengali music channel, Music F-Fatafati has recently announced a sales alliance with Aidem Ventures.

Music F-Fatafati, launched in 2014, is the only 24-hour Bengali music channel that has three hours of original 3D animated content. The animated characters of Jogai, Madai, Pappi Da, Blackie Bhai and Jhalmuri are a rage and have become household icons in West Bengal. Latest Bollywood tracks dubbed in Bengali, Bengali chartbusters and classics, Twitter integrated music shows and non-stop entertainment are some features that culminate into the channel's fresh & exclusive content.

Alok Rakshit

Commenting on the tie-up, Alok Rakshit, Business Head, Aidem Ventures, said, “Since the Bengali audience is culturally inclined, the music genre dominates West Bengals' viewership that entices advertisers, broadcasters and media planners for their brand promotions. Music F-Fatafati within a span of two years has created an ineffaceable impression in the minds of viewers and music enthusiasts in Bengal. With a TG of 15+, Music F-Fatafati will be a huge opportunity for brands to reach out to the young audience as well. We are certain that Aidem's prowess in the West Bengal market will now surge with Music F-Fatafati.”

Siddharth Mishra

Promoter of Fatafati music channel, Siddharth Mishra, said, “The level of professionalism and product knowledge with which Aidem teams represent their channel partners in the national market is noteworthy. This coupled with their prior experience in handling music and Bengali news television brands made Aidem an appropriate choice. I am sure Music F-Fatafati will benefit from this partnership and unleash its true potential as a valuable advertising platform.”
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