S Yesudas launches personal initiative 'Un-News Hour'

It will be a one-hour prime time news capsule across English, Hindi and other vernacular languages, which will air only happy news of human achievements

BestMediaInfo Bureau | Delhi | April 12, 2016

S Yesudas

triggerbridge founder S Yesudas has launched a disruptive personal initiative Un-News Hour, a one-hour prime time news capsule across English, Hindi and all other vernacular languages, which will air only happy news of human achievements.

Explaining the concept, Yesudas said, “Considering the current knowledge economy's prospect of machines taking over human beings, there's an impending wave of humanity coming our way that will make the heart more important than head. With this in mind, I thought about the Un-News Hour, initiative. With every other noise that's being made everywhere else, this in my opinion, will be an equalizer of sorts and will be huge opportunity for those unsung heroes to be recognized, day after day and a big ground of motivation for many more to embark on such initiatives.

I'm in discussion with some news channels, TV as well as digital, on the modalities. I'm also looking for support from clients to cover the actual expenses, not for advertising, but for them to be known for doing something much more meaningful for the people of India. These conversations are also on.”

Yesudas concluded, “I think we all have 2 clear choices, 1) Talk without any action 2) Do something concrete. I have always believed in the 2nd choice including my decision to give up a corporate career to do something good for few brands, consumers and the mother earth.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com