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India bags five Pencils on Day 2 of D&AD awards judging

BBDO won three Pencils, while Ogilvy & Mather and McCann Worldgroup India have won one Pencil each

BestMediaInfo Bureau | Mumbai | April 21, 2016


The D&AD judging week is now on in London. It takes a whole week for 27 jury members and 220 judges to go through 26,000 pieces of work and 10,000 entries. D&AD announced the second set of Pencil winners for 2016 yesterday.

The results coincide with the first day of the D&AD Festival, a three-day event which will see more than 150 speakers take stage at Old Truman Brewery, east London ? among them Sir Martin Sorrell, CEO WPP, designer Sir Paul Smith and Ashleigh Axios, Creative Director at the White House.

As many as 157 Pencils were awarded on Day Two in the categories Crafts for Advertising (20 Pencils), Crafts for Design (19 Pencils), Integrated and Innovative Media (26 Pencils), Magazine and Newspaper Design (20 Pencils), Creativity for Good (36 Pencils) and the inaugural PR category (36 Pencils). The winners will have to wait till the Award Ceremony at Battersea Evolution on May 19, to find out which colour Pencil (Wood, Graphite, Yellow, White or Black) they’ve won.

On Day One 78 Pencils were awarded, taking the tally to 235 Pencils for the first two days. More Pencils will be announced, as judging finishes on Thursday.

Indian winners:

While first day of judging was a blank day for India, it won five Pencils on second day. BBDO has won three Pencils, while Ogilvy & Mather and McCann Worldgroup India have won one Pencil each. BBDO won two Pencils for P&G’s Ariel – ‘Share the Load’ campaign, one in the creativity for good category and the other in the integrated and innovative media category. It won the third Pencil for P&G’s ‘Whisper – touch the Pickle’ campaign in the integrated and innovative media category.

Ogilvy India bagged the White Pencil for its ‘Make love not scars’ campaign for Beauty tips by Reshma, #EndAcidSale in the creativity for good category. McCann Worldgoup India won a Pencil for Dabur’s musical instruments campaign in the crafts for advertising category.

The top 10 countries to win Pencils so far:

United Kingdom: 53 Pencils

United States: 40 Pencils

Singapore and France: 15 Pencils each

Brazil: 12 Pencils

Australia and Japan: 11 Pencils each

New Zealand: 10 Pencils

South Africa: 9 Pencils

Germany: 7 Pencils

India: 5 Pencils

The top ranking agencies to win Pencils so far:

Grey London and Y&R Auckland bagged six Pencils each, topping the maximum number of Pencils. Joint third were Ogilvy & Mather London, Ogilvy & Mather Johannesburg, Ogilvy & Mather Singapore and The Community with five Pencils each. And lastly, a tie occurred between FCB Chicago, Kinetic and MR_Design, who won four Pencils each.

All 235 pieces will appear in the 54th D&AD Annual, which will be published later this year. The competition is fair and has no quotas for awards at D&AD. Hence, the number of awarded entries fluctuates year on year.

Tim Lindsay Tim Lindsay

D&AD CEO, Tim Lindsay, said, “There’s been another strong showing for the White Pencil category this year with 36 winners, proving that creativity for good is alive and well. These results are a timely reminder of why brands and agencies must work together to make a change for the better. With the launch of D&AD Impact we envision this category growing and becoming even more integral to the creative industry.”

Andy Sandoz Andy Sandoz

D&AD President, Andy Sandoz, said, “Day Two of results and the first day of the D&AD Festival. We like to set ourselves a challenge! To hear that we’ve already awarded 235 Pencils is hugely exciting, but there are more still to come which makes the wait almost too much to bear. Thankfully we have a line-up of some of the world’s best creative talent speaking at the Old Truman Brewery to take my mind off it.”

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