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GEC Watch: Colors dethrones Star Plus to regain No. 1 spot

In Week 16 of BARC ratings, IPL has forced top Hindi GECs to lose viewership, while the FTA channels have gained viewership

BestMediaInfo Bureau | Mumbai | April 28, 2016

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The Indian Premier League has impacted all the Hindi GECs which lost significant numbers in the latest data released by BARC India for Week 16. However, the free to air (FTA) channels have grabbed new eyeballs.Colors has climbed to the No. 1 spot among Hindi general entertainment channels, dethroning Star Plus which lost significant viewership during the week.

Taking a closer look at the top programmes on Hindi movie channels, various IPL matches are listed in the top five programmes for the week. Moreover, in the top 10 channels’ list across genres, too, Sony Max has dethroned Sun TV (a long-time top channel) from the pedestal, purely on the back of IPL.

According to select data shared by BARC India for Week 16 for Hindi GECs (April 16-22, 2016) {HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, Colors grabbed the top spot with 670523 Impressions, despite a decline from last week’s 674344 Impressions.

Star Plus, at No. 2, has been the biggest loser in the weekwith 628039 Impressions, a significant decline from last week’s 700822 Impressions.

Zee TV, however, has retained its No. 3 position garnering 539218 Impressions, a decline from last week’s 554385 Impressions.

Life OK too has lost numbers significantly, coming down from last week’s 519305 Impressions to 452797 Impressions in the current Week 16.

Sony Pictures Networks channel SAB TV is at No. 5 with a gross viewership of 359090 Impressions, down from 375739 Impressions in Week 15.

Its sibling, Sony Entertainment Television, is at No. 6 with 278738 Impressions, a decline from 296067 Impressions in the previous week 15.

FTA Channels

Sony Pal has maintained its number one spot among the free to air channels, garnering 531196 Impressions, a marginal rise from 511913 Impressions of last week.

Zee Anmol continued to be on No. 2, with a gross viewership of 513643 Impressions, a rise from last week’s 489059 Impressions.

Rishtey, too, has retained its No. 3 position with 435574 Impressions, down from 456334 Impressions.

Star Utsav at No. 4 got 419544 Impressions (last week 405153).

Top 5 Programmes

Hindi fiction shows extended their reign in the top five shows list in Week 16.

As per select data {HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R)}, Colors’Naagin remained the most viewed programme with 15787 Impressions (last week 16488 Impressions), despite a continued decline.

Zee TV’s KumkumBhagya ascended one spot to attain the No. 2 spot with 11050 Impressions (last week 10663).

Star Plus’ YehHaiMohabbatein slipped to No. 3 with 10502 Impressions, down from No. 2 last week when it garnered a viewership of 11026.

Zee Anmol’sJodha Akbar held its ground at No. 4 with 9692 Impressions, despite a decline from last week’s 10226 Impressions.

Lastly, Star Plus’ SaathNibhanaSaathiya is still at No. 5 with an average viewership of 8857.

Info@BestMediaInfo.com

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