PMG signs upU-19 cricket star Rishabh Pant

The companywill manage all the 18-year-old's endorsements, brand associations, corporate profile, patents, digital rights and PR duties

BestMediaInfo Bureau | Mumbai | March 3, 2016

India's leading sports management company, Professional Management Group (PMG), has signed a five-year agreement with promising batting talent,Rishabh Pant, for an undisclosed fee.

Pant, who has played a pivotal role for the Indian Colts in the recently concluded ICC U-19 World Cup, has been gaining great momentum in his sport. He had been bought by IPL franchise, Delhi Daredevils, following his U-19 success.The deal will see PMG manage all the 18-year-old's endorsements, brand associations, corporate profile, patents, digital rights and PR duties.

Pant had recently starred in the semi-final of the U-19 World Cup with a century, guiding India into the final. In the same tournament, he also scored the fastest fifty at the U-19 international level, bringing up the milestone in just 18 balls.

Apart from his cricketing skills, RishabhPant'snever – say- die attitude, confidence and aggression show that he has all the ingredients of a sporting icon. Speaking of his association with PMG, Pant said, “I am extremely happy and proud to join the PMG family. With PMG guiding me in my career, I now feel confident of giving my best to fulfill my dream of playing for India.”

Signing up Pant, completes PMG's three recent signings of rising Indian batsmen, the other two beingPrithvi Shaw and Sarfaraz Khan, who was signed up last year. The company had managed VirenderSehwag in his days in the national team and is building a strong roster with batsmen who are shaping up to be the future of Indian cricket.

Melroy Dsouza, COO, PMG, said, “Rishabh is an excellent addition to PMG's team. We believe that he, along with Sarfaraz are the future of Indian cricket and we at PMG will offer them all the support required to help them in their transition from junior to senior cricket smoothly. Identifying and signing young talent is a part of PMG's future strategy and we are very happy that Rishabh has agreed to partner us in our vision.”

The Professional Management Group is a leading sports marketing company in India. Over the last 30 years it has utilized the power of sports to help brands achieve their objectives through various innovations. Some of the “firsts” to PMG's credit are, syndicating sports articlesby sports personalities and creating the first sports programme titled, “Sunil Gavaskar Presents”.

The company has also created the world's first international cricket ratings and awards which recognize and reward the cricketer, namely, the CEAT Cricket Ratings. Some of PMG's clientele include, CEAT, Yes Bank, USL, Castrol, Standard Chartered, Kent RO, Godrej Properties, NDTV and Times of India etc.

The company is a part of Madison World, which also has specialist units in advertising, media, business analytics, Out-of-Home, PR, mobile, retail, sports and entertainment. Madison World employs more than 1,000 communication professionals across India, Sri Lanka and Thailand.

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