Maxus wins mandate for OLX

BestMediaInfo had exclusively reported this in January. The Maxus Delhi team, headed by Navin Khemka, will lead the mandate

BestMediaInfo Bureau | Delhi | March 30, 2016

We had reported on January 8 that Maxus has won the media duties for OLX.

Now the official confirmation is out, that the agency has won the account in a multi-agency pitch recently. The Maxus Delhi team, headed by Navin Khemka, will lead the mandate to manage the media duties for OLX.

OLX India already has 80 per cent market share of the consumer-to-consumer (C2C) online classifieds in India. It is the leading classifieds platform for used cars and motorbikes, mobile phones and household items. OLX has a considerable edge over its closest rival in terms of brand awareness. According to a Google Trends report in the auto category, awareness of OLX as a brand is at least five times higher than that of any other player in the industry.

OLX is the top most buying and selling mobile app in India according to Google Play store. The app is currently trending at 2.8 billion page-views a month as of February 2016. As pioneers of 'We-Commerce' in India, OLX brings sellers and buyers together for win-win transactions. OLX is also a global leader in online classifieds, present in 40 countries and 50 languages across the globe.

Amarjit Batra

Amarjit Singh Batra, CEO, OLX India, said, “We welcome Maxus on board and look forward to creating path-breaking campaigns that can match our current growth trajectory and also significantly enhance it in the months to come. Changes in the technology and media domains, as well as the growth in the internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.”

Kartik Sharma

Kartik Sharma, Managing Director, Maxus South Asia, said, “We at Maxus are committed to approach planning in an integrated manner with deep emphasis on innovative media concepts that provide cutting-edge solutions. Maxus's strategy based on consumer and category understanding, along with a strong focus on ROI, led to this new-age business win. Our vision is two-fold - to communicate their brand proposition through an effective media mix and creative strategies and use those to accelerate business growth for the brand.”

Navin Khemka

Khemka added, “We are delighted to have OLX as part of the Maxus Delhi family. Our experience and expertise in managing new age clients have helped us in giving them an edge in the market place. We are confident about delivering ground breaking solutions for driving OLX's business objective. We are looking at innovative and customized solutions to connect buyers and sellers in every small town and village of India.”

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