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Komli Media renews strategic partnership with Twitter Inc. in India

The agreement, valid till March 2017, would enable Komli to reach out to the huge Indian mid-market segment and help brands target potential customers on Twitter

BestMediaInfo Bureau | Delhi | March 2, 2016

KomliKomli Media, a leading digital media technology brand in the Asia Pacific region, has renewed its partnership agreement with Twitter in India till March 2017. The company, which is now a part of India’s SVG Media Group, announced the tie up on March 1. Komli had signed this partnership with Twitter for the first time in 2012.

Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products and emphasize on the company’s monetization efforts. Komli would be reaching out to the huge Indian mid-market segment and help the brands target potential customers on Twitter, giving them high life-time value per customer and eventual return on investment.

Manish Vij, Founder and CEO, SVG Media, said, “These are exciting times for us to be in the digital and mobile marketing industry. The Indian market is growing and fast emerging as a significant opportunity distinct from the developed markets in the US and other geographies. Komli has delivered amazing results in the past few years and we are absolutely confident about our success in the coming year too.”

Akshay Mathur Akshay Mathur

Komli Media is driving Twitter advertisement campaigns for some of the biggest Indian brands including Levi’s, Cathay Pacific, Zoomcar, Swiggy and Adani - to name just a few. Speaking of the development, Akshay Mathur, Senior Vice President, Komli Media, said, “We are delighted to extend our partnership with Twitter, particularly at a time when social media usage in India is exploding and an unprecedented number of brands are investing in Twitter to reach out to their audiences. Through this partnership we are looking forward to delivering again on our commitment to create a long term value for Twitter in this region. This partnership also makes us the only player with a complete digital and mobile marketing portfolio and the partner of choice for marketers operating in this region.”

Aliza Knox Aliza Knox

Aliza Knox, Vice President, Online Sales, Asia Pacific and Latin America, Twitter, said, “India is one of the fastest growing markets for Twitter worldwide and we are excited to announce the extension of our strategic business partnership with Komli locally. The partnership will provide additional on-ground support to Twitter's clients and prospects in India, working in parallel with our direct sales team, to strengthen Twitter's presence in the market.”

Twitter is betting big on the revenue potential of a rapidly developing economy like India. In a study undertaken by Ernst & Young dated Feb 15, 2016 on ‘Social Media Marketing in India’, 90 per cent of the companies surveyed had spent up to 15 per cent of their annual marketing budgets exclusively on social media.

Ashutosh Harbola, Head of Marketing, Blogmint, said, “It has almost been a year since I have been working with Team Komli and I must admit they are the most professional lot of people I have ever come across. Right from the time when we were setting up our first campaign for Blogmint till we drove the necessary ROI, their effort has been remarkable. I wish the team loads of luck. I continue to nurture this relation with Komli (SVG Media) in my future journey as a marketer.”


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