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Kinetic’s Amit Sarkar launches Nomad

The full service specialist agency will primarily focus on out-of-home with integrated offering platforms that include mobile, digital, data, content and creative consultancy

BestMediaInfo Bureau | Mumbai | March 10, 2016

Amit Sarkar Amit Sarkar

Amit Sarkar, former India Head of WPP’s OOH (Out of Home) agency, Kinetic, has launched Nomad. The full service specialist agency will primarily focus on out-of-home with integrated offering platforms that include mobile, digital, data, content and creative consultancy. Activation, retail, cinema and sports are the other focus areas.

Sarkar had contributed significantly to several of Kinetic’s growth initiatives. “Kinetic was a great experience, a fiercely challenging but satisfactory tenure and I am happy to have driven many positive changes in India for the global player. It’s time to run an independent venture from here on,” Sarkar said.

nomad

“At Nomad, we have a bunch of knowledge hungry people who are willing to venture to the far lands of media, data, technology and convergence to get the best for our clients and business associates. The major investment is on people and we deliberated a lot to arrive at the name Nomad,” he added.

Sarkar said Nomad’s mantra would be programmatic buying in the digital OOH space, creative advisory and content development specific to OOH and embracing ‘technology’ at the centre of innovation. “The strength of Nomad comes from the skill pool brought in by individuals with extensive work in full service media agencies, OOH, digital services and also technology boutiques. We have got our financials and business plan right in place and will operate with an office network across key metros, to start with,” he added.

Sarkar has more than 18 years of professional experience in the media industry and has worked for The Daily (morning tabloid), Mumbai, Sahara India Television, Madison OOH, Posterscope, Clear Channel and Portland Outdoor.

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