The four-year association covers all Test, ODI and T20 matches played in India from 2016-19
BestMediaInfo Bureau | Delhi | March 11, 2016
Hyundai Motor India (HMIL) has entered into a four-year partnership with the Board of Control for Cricket in India (BCCI) as the Official PartnerÂ for all its matches played in India along with exclusive category rights. The partnership covers the three formats â Test, ODI and T20.
Commenting on the partnership, YK Koo, Managing Director and CEO, Hyundai Motor India, said, âHyundai is extremely proud to be the Official Partner of BCCI for the next four years. Indians love their cricket, and they love their cars, and thatâs one of the reasons Hyundai has always been closely associated with cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is part of Hyundaiâs efforts to expand its presence in global sporting activities like cricket, football, golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.â
At an official signing ceremony, Anurag Thakur, Honorary Secretary, BCCI, said, âWe are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.â
Hyundai will initiate innovative activities during the tournaments to enable cricketÂ fans toÂ âExperience Hyundaiâ.Â To reach out to people in multiple cities, Hyundai will conduct Trophy Tours in association with BCCI to build the excitement prior to the tournaments. In-stadia car display and branding at team dug-outs during T20 matches` will be the major on-ground promotional activities during the tournaments.
Under this agreement, a Hyundai fleet of premium cars would be used for transporting the various stakeholders of the game throughout the event. The Hyundai fleet offers a collection of versatile vehicles providing travelers exceptional comfort and safety for transfers to and from matches and official engagements.