ZO and Google present Zoogle Day

A first of its kind event on digital and mobile marketing, the event will take place on February 4, 2016 in Gurgaon

BestMediaInfo Bureau | Delhi | February 2, 2016

ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing. The event will unfold on February 4, 2016 at Le Meridien, Gurgaon.

The ZenithOptimedia leadership along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on include how mobile commerce is shaping sectors such as banking, insurance and telecom; how data driven planning is driving programmatic; top trends in ecommerce; the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

The conference will also have a key address by Craig Greenfield, COO of Performics Worldwide. Since 2005, Greenfield's expertise in scaling large client programmes and developing companywide processes has helped Performics successfully transition into the first truly global performance marketing agency.

Greenfield works in tandem with Performics' worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

Anupriya Acharya

Anupriya Acharya, Group CEO, ZenithOptimedia, said, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behaviour and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

Tanmay Mohanty

Tanmay Mohanty, Managing Director of Performics and Resultrix, said, “We share a long and fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile, has been a top priority for us. The launch of Performics Mobile in 2014, the setting up of a media technology and analytics division in Bangalore last year, and creating  Centre of Excellence teams out of Mumbai and Delhi, all have helped us augment our efforts on mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

Punitha Arumugam, Director Agency Business India and SEA, Google, commented, “With an estimated 5 million smartphone users being added very month, India's online populations is expected to cross 500 million by 2018. The Zoogle Day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market.”

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