Publicis wins Cremica mandate

Taproot Dentsu was the incumbent agency on the account

BestMediaInfo Bureau | Delhi | February 8, 2016

Bector's Food Specialities has appointed Publicis as its agency partner for Cremica range of biscuits. Bector's Food is one of the largest food processing companies in India. They have been a prominent manufacturer and exporter of a wide range of food products since 1982. Previously, the account was being handled by Taproot Dentsu.

On the reason to appoint Publicis, Anoop Bector, MD, Bector's Food Specialities, said, “We have been growing at a rapid pace and expanding our footprint across India steadily. We have very ambitious plans for the brand and in Publicis we found the creative acumen to help us communicate our brand messaging. We look forward to a fruitful partnership with Publicis India."

Hemant Misra

Hemant Misra, CEO, Publicis Capital, said, “Cremica is a brand born out of love for baking. Their passion for excellence and quality is inspiring. We are excited at this opportunity of partnering them in taking the brand across the country. The challenge of competing in this overcrowded category and partnering Cremica to leadership is one we actively look forward to.”

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