Kyoorius to hold MELT 2016 in Delhi

The 2^nd edition of the two-day festival for creativity and innovation in marketing and communications will be held on March 11-12 at Hotel Pullman Suites and Novotel, in Aerocity

BestMediaInfo Bureau | Delhi | February 17, 2016

Kyoorius has announces ZEE MELT 2016, a festival that brings together advertising, digital, marketing, emerging technologies and the media & PR industry. MELT is a two-day festival conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM and D&AD.

The festival is scheduled to be held on March 11 and 12 at Hotel Pullman Suites and Novotel, in Aerocity, New Delhi. Over the two days, Aerocity will transform into a buzzing zone of activity where 2,000 people connecting creativity with marketing will convene to discuss, inspire and learn through sharing and interaction.

MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media & PR, marketing and emerging technologies by industry experts, catering to all experience levels. To name a few: Ted Mellström (Art Director at Forsman & Bodenfors, Sweden); Mark van Iterson (Director Global at Heineken, Amsterdam); Mark Curtis (Founder & Chief Client Officer at Fjord Net, London); Tom Betts (Chief Data Officer at Financial Times, London); Gaurav Mishra (Digital Director at Conde Nast, Mumbai) for Media and PR and Darren David (CEO at Stimulant, San Francisco).

The content for MELT 2016 is divided across four key pillars:

• Learning – These events are based on imparting knowledge and provide inspiration in the form of vocational or skill workshops

• Showcase and Gallery – To excite visitors with newer experiences, with curated content from partners

• Networking – Encouraging new, meaningful and relevant interactions with people from the industry

• Celebration – No festival is complete without opportunities to have a good time with peers and friends

Each of these pillars are being driven by content partners and participating brands.

Punit Goenka

Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL), said, “As we pursue our vision 2020 of being ranked amongst the leading global media companies, there has been a conscious effort invested in creating and partnering brand IPs. ZEE MELT will enable stakeholders from media, marketing and communications to meet at a common platform and exchange experiences, knowledge and insights. This is the second edition of MELT and I firmly believe that it grow and be accepted as a premier industry event in the years to come.”

Rajan Bhalla

Rajan Bhalla, Chief Marketing Officer, HT Media, said, “HT is delighted to associate with MELT, which bring together doyens from the world of branding, advertising and media, creating an excellent opportunity to interact and engage with them through intellectually stimulating sessions. I am especially excited about 'HT Osmosis' at MELT, which will provide creativity new wings.”

CVL Srinivas

CVL Srinivas, CEO, GroupM South Asia which has renewed its association with MELT, said, “We are delighted to continue our association with MELT. It is a platform where leaders from technology, content, data and digital interact with young talent to help shape the future of our industry. Like last year, GroupM agencies and specialist units will help curate content for the event in addition to holding workshops.”

Rajesh Kejriwal

Rajesh Kejriwal, CEO and Founder of Kyoorius, commented, "We are delighted to announce the second edition of Zee MELT. This two-day gathering of the best speakers and presenters from the industry with the addition of experience zones and workshops is definitely going to set us apart. It is heartening that our founder partners, Zee, Hindustan Times and GroupM, have increased their involvement, bringing more compelling content for delegates to enrich themselves."

Info@BestMediaInfo.com

Info@BestMediaInfo.com