Sony Liv bags rights for Australian Open

The exclusive digital rights to the event is for its web and mobile platforms

BestMediaInfo Bureau | Mumbai | January 18, 2016

Sony Liv will stream live the Australian Open, the first Grand Slam of the calendar year, to be palyed in Melbourne from January 18-41.

The year's first Grand Slam will feature some of the biggest names from the international tennis circuit such as Roger Federer, Rafael Nadal, Andy Murray, Serena Williams and Maria Sharapova, as well as Indian players Sania Mirza and Somdev Devvarman. Last season's winners, Novak Djokovic and Serena Williams will also return to the court to defend their titles this year

The live matches would be available for viewing on the Sony Liv Android and iOS Mobile app and www.sonyliv.com.

For those who miss the match, video on demand capturing key highlights and special moments of every match along with interviews and press conferences will be available on the very same day.

Uday Sodhi

Uday Sodhi, EVP & Head, Digital Business, Sony Pictures Network (SPN), said, “Sony Liv has established itself as the destination of choice for Indian viewers looking for digital entertainment solutions on the go. As a category, sports is very significant for Sony Liv audiences and, hence, we have been increasing our content portfolio to include major sporting events. The Australian Open will be live streamed on Sony LIV since we have the digital rights for the event for its mobile and web platforms.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com