Further gains momentum as the industry leader in online real estate
BestMediaInfo Bureau | Delhi | January 8, 2016
Quikr, Indiaâs No. 1 cross category classifieds business, yesterday announced that it has merged CommonFloor.com with its real estate vertical QuikrHomes to create an industry leader in online real estate. The move is another important step in Quikrâs strategy to create industry-leading verticals in categories in which it has always operated.
This is Quikrâs fourth and the biggest strategic move in the real estate category since the launch of QuikrHomes about four months ago.
The merger, which is expected to be completed over the next two to three months, will give CommonFloor.com access to Quikrâs 30 million consumers and harness the potential of the cross category nature of the platform, while QuikrHomes will benefit from CommonFloorâs structured data and domain expertise. The combined force of the two entities will create a strong online real estate industry leader, which has the largest inventory and property seeker traffic in the country.
The company will continue to operate both brands in the market and honor the commitment towards their respective customers. Further, given that the two companies have the same technology stack, the CommonFloor.com team will have expanded scope across Quikrâs four other verticals in order to further accelerate its growth.
Pranay Chulet, Founder & CEO, Quikr, said, âWe see great synergies between us and CommonFloor. We both believe in creating businesses that are strong on growth as well as monetization and have a tremendous cultural fit. With a highly successful recent campaign, launch of industry defining Street Vision, and now todayâs announcement, QuikrHomes is off to a great start in 2016. We expect this transaction to not only accelerate the growth of QuikrHomes, but also our other verticals.â
Talking about the merger, Sumit Jain, Co-founder and CEO, CommonFloor.com, said, âThis merger creates a strong industry leader and gives us a very strong platform to grow the business further. Our obvious synergies will benefit consumers, property developers, as well as our real estate partners, who are all key to the progression of the online real estate ecosystem. We are excited about working together with the Quikr team and bringing more unique and compelling solutions to our consumers.â
Quikr recently acquired Indian Realty Exchange (IRX), a mobile-first aggregator of real estate broker community and realtycompass, a platform that provides builder rating and project analysis. It also made a strategic investment in AN Virtual Tech, the only company in India that has detailed real life imagery of 90%+ streets and buildings across Indiaâs top 50 cities.
âWe are super excited about this development as the combined power of QuikrHomes and CommonFloor will help us bring more choices to our buyers and sellers making us the undisputed leader in the online real estate spaceâ said Manish Sinha, Head of QuikrHomes.
QuikrHomes currently connects customers from over 1,000 cities and towns across India and it helps conclude 2 lakh plus transactions per month. QuikrHomes is one of the key verticals for Quikr with 35% of its revenue coming from this vertical.
CommonFloor has over 5 lakh active property listings from over 200 cities, and over 1 lakh residential projects listed.