The channel will simulcast 10 back-to-back Premiere episodes of Mad Dogs S1 with its US airing on Saturday, January 23
BestMediaInfo Bureau | Mumbai | January 22, 2016
Colors InfinityÂ launched with the concept of âEssential Viewingâ and further went on to introduce the path-breaking property, âInstant Premieresâ. The channel now gears up to revolutionize English Entertainment viewing by introducingÂ LIVE BingeÂ for the first time on Indian Television. With the LIVE Binge premiere ofÂ Mad Dogs on Saturday, January 23,Â Colors InfinityÂ is all set to add yet another feather to its cap ofÂ âfirstsâ.
The premiere of Mad Dogs onÂ Colors Infinity marks the first-ever LIVE binge on television. The channel will be premieringÂ 10 back-to-back Premiere episodesÂ ofÂ Mad DogsÂ the same time as Amazon Prime premieres the episodes in USA. The new concept of LIVE binge helps bring international content to India onÂ real-time basis; thereby eliminating the need for illegally downloading the series from the internet.
âSince the inception ofÂ Colors Infinity, we have innovated with the disruption of the English Entertainment space on television through unique content and programming. With the introduction of live binging through Mad Dogs in India, we move several steps closer to align our premieres with real time international airing on television. We are excited to air the first ever television live binge in the country,â saidÂ Ferzad Palia, EVP Viacom18 and Head of English and Youth entertainment.
Written and created byÂ Cris Cole, the nail-biting thriller drama series Mad Dogs starsÂ Michael Imperioli,Â Billy Zane,Â Steve Zahn, andÂ Romany Malco,Â as well asÂ Ben Chaplin. Originally a British TV series, later adapted for US television, the series revolves around four middle aged friends organising a get together away from the city to celebrate the retirement of one of them. Post one of them gets murdered, the story eventually graduates into a black comedy narration entwined with crime, conspiracy and spine chilling shockers that constantly keeps viewers at the edge.
After starting the year off on a winning note, with the channelâs shows receiving the most coveted awards at theÂ 73rdÂ Golden Globe AwardsÂ and theÂ Criticâs Choice Awards,Â Colors InfinityÂ is now upping the ante with the live binge.