Channel V amplifies youth quotient with two new fiction shows

Premiering on Jan 18, 'Mastaangi' will take the 6 PM slot while Season 2 of 'Sadda Haq' will be telecast at 6.30 PM every Monday to Saturday

BestMediaInfo Bureau | Mumbai | January 13, 2016

After redefining the youth entertainment on Indian television in the recent past with fiction shows like Sadda Haq, Dil Dosti Dance and Swim Team, Channel V is now all set to launch 2 new shows. The channel will launch a brand new show 'Mastaangi' on January 18 which will be telecast every Monday to Saturday at 6 PM. Along with this, the channel is all set to bring Season 2 of 'Sadda Haq' on January 19 which will take 6.30 PM slot every Monday to Saturday. The launches are backed by high decibel 360 degree marketing promotions across key markets and platforms, targeting the core audience.

Sadda Haq - S2 is set in a space research centre, a setup that has never been showcased on Indian television, where the lead female protagonist, Sanyukta, is a scientist working on Mission Mars 2020. The show retains the fundamental essence of Season 1 while taking the scale a notch higher.

Mastaangi is an interesting love story which transcends two lifetimes. Set on the backdrop of a college, this love story is unique. The lead protagonists' were soul mates in the past life but their love story comes to a tragic end with both of them dying an untimely death. They meet again in a new life only to uncover the mystery of their past life and rekindle their love once again.

Apart from these new shows Channel V's teen crime show 'Gumrah': End of Innocence (Sunday 7pm) and sports based romantic drama 'Swim Team' (Mon-Fri 7 Pm) continue to be on air. All the new and current shows are available anytime on hotstar.

There are few more shows in the pipeline which are slated for launch in February and March 2016.

Kevin Vaz

“Channel V has always made interesting shows exclusively for the youth audience of the country. The shows focus on anxieties and relationships of the young, consciously staying away from adult themes like post marital situations, hence the shows are well differentiated from the staple shows done by other GECs,” said Kevin Vaz, Business head Channel V.

The Promo: 

Mastaangi

Sadda Haq

Info@BestMediaInfo.com

Info@BestMediaInfo.com