Sony Six and Sony Kix will screen all 48 matches live along with daily highlights of all the action from rugby’s showcase event, which will take place in England from September 18 to October 31
BestMediaInfo Bureau | Mumbai | September 8, 2015
After bagging a host of international and European football properties, Sony Six has now acquired the broadcast rights for the 2015 Rugby World Cup that will take place in England from September 18 to October 31, 2015.
World Rugby has announced the appointment of Sony Six as Rugby World Cup 2015 rights holding broadcaster. In a major boost for the visibility and development of rugby in a market where participation has grown by 33 per cent since 2011, Sony Six and Sony Kix will screen all 48 matches exclusively live along with daily highlights of all the action from rugby’s showcase event.
Prasana Krishnan, Business Head, Sony Six and Sony Kix, commented, “The Rugby World Cup is seen as one of the most prestigious competitions in the global sporting calendar and we are proud to have this celebrated event in our bouquet of international content. Rugby as a sport is growing at a consistent clip and with that it’s our primary aim to raise our viewer experience to the next level. The raw nature of the sport will appeal to both our loyal and bench viewers alike.”
World Rugby Chief Executive Officer Brett Gosper added here, “Rugby is on the rise in India and we are delighted to have secured such a strong platform for Rugby World Cup 2015 to reach new audiences across India and inspire the next generation of players and fans. We look forward to working in partnership with Sony Six to showcase rugby, its character-building values and spirit of entertainment and enjoyment to record audiences within an exciting rugby growth market.”
“Working with Sony Six underlines the Rugby World Cup’s global significance and adds to the record breaking roster of international broadcasters that will be taking the Rugby World Cup to the largest audience ever,” said Murray Barnett, Head of Commercial, Broadcast and Marketing, World Rugby.
Rugby World Cup 2015 kicks off with hosts England versus Fiji at Twickenham on September 18, beginning a six-week event played across 13 venues across England and Cardiff, culminating in the final at Twickenham on October 31.