Conceptualised by Contract Delhi, the TVC creates a visual spectacle of glamour and indulgence, while showcasing Queo’s range of bathware
BestMediaInfo Bureau | Mumbai | July 28, 2015
International luxury sanitaryware brand Queo, marketed in India by HSIL, has rolled out a new TV commercial featuring brand ambassador Jacqueline Fernandez.
Conceptualised by Contract Delhi, the TVC creates a visual spectacle of glamour and indulgence. The drama begins right from a grand orchestra playing, a cosmonaut floating in a spacesuit, beautiful angels descending from the sky. Queo’s aesthetical range of bathroom products plays a perfect backdrop for these showstoppers to enthral not only Jacqueline, but also the consumer watching the Queo commercial. The TVC emphasises how bathrooms laid out with Queo products can captivate and cast a spell on a beauty queen like Jacqueline.
Speaking on the new brand campaign, V Krishnamurthy, VP, Marketing, HSIL, said, “The new TVC featuring Jacqueline Fernandez resonates the essence of the brand’s luxurious offerings in the bathware space. We at Queo believe that luxury cannot be defined in a few words and must be experienced. The TVC starring Jacqueline reiterates the message that the bathroom space has elevated to being a stylish and indulgent place. We are happy to see Jacqueline exemplify our brand, which perfectly matches her elegance and beauty.”
The creative brief given to the agency was to establish Queo as a luxury bathware brand.
A spokesperson from Contract Delhi said, “No one had heard of the brand Queo, which was both a challenge and a positive. We had to certainly show the products and as such a bathroom as the central setting defined itself, which all other bath ware brands are showing. All have a beautiful model as do we. Then how were we to make the Queo film stand out in the clutter?”
Adding further, the spokesperson said, “The TVC is a visual spectacle. No other bathroom brand has showcased their products in such a grand yet surreal way. Each frame is a treat to watch. The stunning Jacqueline Fernandez works as the perfect brand ambassador for Queo as she effortlessly fits into this world of sensual luxury.”
Creative agency: Contract, Delhi
National Creative Director: Ashish Chakravarty
Art Head: Vineet Mahajan
ECD: Mayur Hola
Creative team: Madhumita Deb, Shakoon Khosla, Ritu Sinha
Films Department: Sugato Roy
Account Management: Shivaji Dasgupta, Samit Arora, Vivek Mishra
Director (of the film): Jon Gwyther
Producer: Farid Khan