ABP News takes No. 2 position as Aaj Tak slips to No. 3 position in Week 27 of BARC ratings
BestMediaInfo Bureau | Delhi | July 16, 2015
Week 27 of BARC ratings brought major reshuffle in the pecking order of top 3 Hindi news channels wherein India TV displaced Aaj Tak from No. 1 position. ABP News stood second followed by Aaj Tak at No. 3.
According to select data made available by BARC for Week 27 (July 4 – July 10) for HSM, 1L+ Individuals, India TV garnered a gross rating of 27,322 TVTs while ABP News was at No. 2 with a gross rating of 26,235 TVTs. Aaj Tak’s gross ratings were at 24,968 TVTs this week.
Among English news channels, Times Now stayed at the top despite decline in its viewership. India Today Television returned to No. 2 position pushing CNN-IBN at No.3. Times Now recorded a gross rating of 418 TVTs while India Today Television grew to 186 TVTs. CNN-IBN recorded a gross viewership of 170 TVTs (TG: All India : NCCS AB : Males 22+ : Week 27 : Individuals : C&S 1Lac+).
CNBC-TV18 and ET Now recorded 199 TVTs among English business news channels. Bloomberg TV India witnessed significant growth in its viewership and recorded a gross rating of 62 TVTs (TG: All India : NCCS AB : Males 22+ : Week 26 : Individuals : C&S 1Lac+).
Among Hindi business news channels, CNBC Awaaz was the leader with 382 TVTs, with Zee Business coming in at No. 2 with 238 TVTs.