The win comes on the back of a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the company
BestMediaInfo Bureau | Mumbai | May 5, 2015
BSH Home Appliances has assigned the brand mandate for Siemens Home Appliances to L&K Saatchi & Saatchi India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the company.
Commenting on the win, Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi, said, “Siemens is a very respected brand in the home appliances category and we are honoured that they have chosen us to be their creative partner. We hope to work closely with the marketing team to strengthen their leadership in the premium segment in the coming years.”
On L&K Saatchi and Saatchi’s appointment, Bhavya Shah, Head of Brand Marketing, BSH Home Appliances, said, “We are glad to welcome on board L&K Saatchi & Saatchi to manage the mainline creative services of Siemens appliances in India. We as a company are driven by innovation and cutting edge technology, and Saatchi & Saatchi matched our expectations on scale, experience and the same drive to redefine the market. We are positive that this partnership will help us strengthen our position in India and go on to redefine Indian homes.”
BSH is the largest manufacturer of home appliances in Europe. In India, BSH operates in both the built-in and free standing categories.