India’s Prateek Bhardwaj, National Creative Director, McCann Erickson is also part of the 10-member Integration Jury for this year
BestMediaInfo Bureau | Delhi | May 15, 2015
Amir Kassaei, Worldwide Chief Creative Officer of DDB Worldwide, has been named as the Integration Jury President for the 2015 London International Awards (LIA).
The Integration Jury will consist of a host of the industry’s global leaders, including Jay Benjamin, Prateek Bhardwaj, Francisco Cassis, Adam Kerj, Diego Medvedocky, Marcus Rebeschini, Tiffany Rolfe, Alexander Schill and Luis Silva Dias.
The criteria set out by LIA for entries into the Integration categories states, “An idea is only integrated if it impacts society and integrates itself into culture. It evolves based on the interaction of the people and the different touch points. Integration is Innovation, Influence and Impact.”
Amir Kassaei is one of the most lauded creatives in the world. In 2003, he joined DDB as Chief Creative Officer and Associate Partner of DDB Germany, where he quickly helped reshape the agency. After joining the agency as one the youngest Chief Creative Officers in company history, he quickly transformed it into one of the most creative and successful agencies in the world. Under Kassaei’s leadership, DDB Germany has also been ranked the most awarded German agency in the history of the Gunn Report. In February 2011, he was appointed DDB Worldwide Chief Creative Officer.
Kassaei and his teams are the recipients of more than 8,000 national and international awards, including more than 250 Cannes Lions in the past five years.
Kassaei commented, “Integration means that you have to come up with an innovative solution for a marketing problem in a way that this solution, this idea, has the momentum and the potential to integrate itself into society, culture and communities. As the Jury President, I get to see amazing ideas which are about integration in the sense of influencing society, being part of the life of the people and less about ideas which are using all channels to prove consistency.”
2015 Integration Jury:
Amir Kassaei, Worldwide CCO, DDB Worldwide – Jury President
Jay Benjamin, Chief Creative Officer, Saatchi & Saatchi, New York
Prateek Bhardwaj, National Creative Director, McCann Erickson, New Delhi
Francisco Cassis, Executive Creative Director, LOLA, Madrid
Adam Kerj, Chief Creative Officer, J. Walter Thompson, New York
Diego Medvedocky, VP/Executive Creative Director, Grey Argentina, Buenos Aires
Marcus Rebeschini, Chief Creative Officer – Asia, Y&R, Singapore
Tiffany Rolfe, Chief Content Officer, co:collective, New York
Alexander Schill, Worldwide Chief Creative Officer/Partner, Serviceplan Group, Munich
Luis Silva Dias, Chief Creative Officer, FCB International, Lisboa
The LIA 2015 Entry System is now accepting entries through August. Judging will take place from October 1 to October 10. The shortlists will be announced as each judging session concludes, with winners being announced on November 10.