The channel began airing Budget programming as early as the first week of January. The overarching theme for the Budget programming is ‘Budget 2015 – Make or Break’
The Narendra Modi Government will present its first full and possibly most crucial Budget on February 28, 2015. As it earnestly works towards the revival of the Indian economy, the most anticipated question on everyone’s mind is ‘Will the Government Make or Break the Economy?’ Rightfully, therefore, the overarching theme for the Budget programming on Bloomberg TV India has been titled ‘Budget 2015 – Make or Break’. Bloomberg TV India is the first business news channel to begin the Budget programming as early as the first week of January.
The year 2015 brings with it sky-high expectations from the new Government, which is poised to make breakthroughs that will re-ignite investments and take the economy back to a robust GDP growth. This Government has announced numerous initiatives and reforms – key amongst them being the ‘Make in India’ programme, which will boost manufacturing and job creation, digitisation programmes to increase the use of technology across the country, and the implementation of GST.
For Union Budget 2015, Bloomberg TV India has laid out a comprehensive line-up of special shows, which will showcase the best-in-class insights, analyses, reports, debates and interviews appealing to a large spectrum of audience – global and domestic influencers, business leaders, foreign institutional investors, retail investors and the common man.
The Pre-Budget programming started early January, by hosting leading Indian corporate leaders from across the sectors, policy experts and economists on their expectations from Budget 2015. The big highlight of the Pre-Budget programming includes featuring the point of view of global market movers on what India’s financial markets need, and what they hope to see in Budget 2015. Apart from covering the FM speech live, the special coverage on Budget Day and Post-Budget will include reactions and insights on the impact of Budget 2015 from a line-up of global and Indian market movers and thought leaders, along with detailed analysis of major announcements by the best-in-class editorial minds in the business news genre – Siddharth Zarabi, Harsha Subramaniam and Mini Menon.
Commenting on the budget programming, Siddharth Zarabi, Executive Editor, Bloomberg TV India, said, “This year we have planned our budget programming with an outlook towards generating content that will appeal to both domestic and global investors. In recent times, we’ve seen a staggering flow of foreign institutional investments in India making FIIs the pillars of Indian market thus, it’s very important to know the views of global FIIs. Therefore, we would be capturing the views of these FIIs across Hong Kong, London, Singapore and New York on the Budget, which will be one of the key focuses of our Budget programming.”
Overall, the Budget programming initiative of Bloomberg TV India will cater to a large and diverse audience – global and domestic influencers, business leaders, foreign institutional investors, retail investors and the common man.
Alok Nair, Executive Vice-President, Bloomberg TV India, informed, “As part of our extensive Budget programming, we did an exclusive spectacular live TV event with Jayant Sinha engaging and answering the FIIs across the world. This was a first in a series on the ‘Invest In India’ theme. This year’s Budget Day promises to deliver insightful content and analysis with the screen graphics tailor made to suit the viewer requirement. The channel is poised to deliver an impact perspective on Budget Day for audiences across FIIs, corporate India and investors. Our focus is on the New Economy entrepreneurs in a significant manner.”
India is poised to take a giant leap towards attaining a holistic growth in the coming days. It’s all up to the Finance Minister to seize the moment in Budget 2015. For all the action, stay tuned to Bloomberg TV India all through February and March.
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