Based out of Mumbai, Karthikeyan will report to Vishal Chinchankar, Digital Leader, MEC India and will lead the digital team in scaling up MEC West new business
BestMediaInfo Bureau | Delhi | December 17, 2015
Leading media agency MEC has announced the appointment of Rahul Karthikeyan as Digital Head - West. Based out of Mumbai, he will report to Vishal Chinchankar, Digital Leader, MEC India.
At MEC, he will lead the Digital team in scaling up MEC West new business initiatives and also assist in strengthen existing relationships in the region.
Karthikeyan, a thorough digital professional with over nine years of experience, comes with in-depth knowledge of Digital Strategy, Media Planning/Buying, Product Integrations, Campaign Management as well as the P/L for Brand and Performance. Rahulâs experience also spans clients across categories like Amazon, Flipkart, SBI, Accenture, and P&G. He was also associated with Komli Media, where he was primarily controlling the Publisher Development role for Performance and Digital Strategy role with Ignite Digital India.
Commenting on the appointment, T Gangadhar, MD, MEC India, said, âWe are pleased to have found a quality leader like him to head our operations here. Given his rich experience and knowledge, I have no doubt that Karthikeyan will make valuable contributions â to clients and staff.â
Chinchankar said, âOver the last year, we have been building a strong and experienced team of digital specialists and we are happy to have found a person to drive the West zone business. Rahul will specifically focus on driving greater digital innovation and continued growth for our clients with an emphasis on content driven strategies.â
Speaking about his appointment, Karthikeyan said, âIt is an honour to be part of this leading organization. This opportunity has provided me a great platform to further showcase and enhance clientâs digital focus and their integrated media approach. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I look forward to working with the team and help create wins, honours and recognition.â