Madison Media wins PepperTap

Madison Media Plus, a part of Madison Media Group has won another mega account, PepperTap, in Delhi after a spate of account wins this year. The account will be handled out of the agency's Delhi office

 BestMediaInfo Bureau | Delhi | December 30, 2015

PepperTap, India's on-demand grocery delivery service founded by Navneet Singh and Milind Sharma has picked Madison Media to be able to create a successful brand. PepperTap, estimated to be worth Rs 75-100 crore,  provides convenience, on-time and on-demand delivery to its patrons, along with superlative services and hand-picked products. The company is based out of Gurgaon, Haryana, and kick- started its operations in November 2014. It aims to provide patrons with the best-in-breed experience in the least possible time. The company's business model is unique to India and similar to Instacart in the US.  PepperTap recently raised $40 million in its Series B funding from Snapdeal, Innoven Capital, Sequoia India, SAIF and other new investors taking its total funding to $51 million.

Tahseen Quadri, VP Marketing, PepperTap, said, “With Madison's credentials and impressive track record, I'm confident that they are the perfect team to help PepperTap create a successful Brand. I have full faith that Madison's capabilities align perfectly with the brand's vision and growth strategy.”

Vikram Sakhuja

Vikram Sakhuja, Group CEO, Madison Media & OOH, added, “I am delighted to partner with one of the most exciting new companies in the high growth business of online grocery. I have been a satisfied PepperTap customer and would now love to partner with them in building this category and market leadership.”

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, OYO Rooms, Shaadi.com, Viber, Metro Cash & Carry, Cricbuzz.com, Amul Hosiery, DHFL, Zigy.com, Milton, I Love Diamonds and Bandhan Bank among others.

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