Jeffrey Crasto joins Percept Media as CEO

Crasto replaces PM Balakrishna who moved on from the agency earlier this year. Partha Ghosh joins as Business Head to replace Amol Mohandas

BestMediaInfo Bureau | Delhi | December 23, 2015

Jeffrey Crasto

After two quick exits at CEO level this year, first Shripad Kulkarni in July and then PM Balakrishna earlier this month, Percept Media has found its CEO in Jeffrey Crasto, sources close to the development informed BestMediaInfo.com. At Percept Media, Crasto leads the Integrated Media Services offering of the entire Percept Group including Out-of-Home and Digital Media.

Partha Ghosh

It is also learnt from reliable sources that the agency has appointed Partha Ghosh as Business Head of Allied Media who will replace Amol Mohandas.

Also read: Amol Mohandas quits Percept Media

With over three decades of experience, Jeffrey Crasto or 'Jeff' as he is more fondly called, has a track record of working with some of the most iconic brands across the field of strategy and buying. His career has been studded with numerous awards in the media and outdoor domain.

He kick-started his career with Creative Unit while he was still in college, after which he moved to work under Advertising legend, Frank Simoes. He was also associated with Contract Advertising for a long time before moving to MPG (Havas Media) as President to head the media buying portfolio of the company. He has been credited with pioneering the first 3D outdoor campaigns in India for various top notch clients including Red FM, Philips Top 10, and Benson & Hedges Cigarettes. Prior to joining Percept, Crasto was associated with Chrome Data Analytics & Media and Cactii Communication in the capacity of Executive Director.

Crasto has worked in diverse roles pan-India, and his specialization includes sectors like Media, Banking, Hospitality, FMCG and Retail. Working with renowned national and international clients including Unilever, Marico, Novartis, Southern Comfort, ITC and Reckitt, he has successfully developed strategies based on consumer insights and executed campaigns for core brands in both the luxury as well as the mass segments. With his vast domain expertise in business, strategy, media and creativity realm, Crasto has developed an unparalleled network in the media and entertainment domain.

With 28 years of experience in Media Planning across categories including Personal Wash, Skin Care, Detergents, Oral hygiene, Soft drinks, Telecom services, Mobile handsets, etc., Ghosh joins Percept Media from Greysell Marketing. Beginning his career from Contract Advertising in 1987, Ghose worked across mainline agencies including Karishma Advertising, Initiative Media, Mindshare, Motivator, RK Swamy Media.

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