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Happy appoints Phalgun Tiruvasu as Head of Strategic Planning

Tiruvasu moves from Lowe Lintas, Bangalore, where he led the strategic mandate on Tanishq, Britannia, Tata Tea, Arvind Brands

BestMediaInfo Bureau | Delhi | December 2, 2015

Phalgun Tiruvasu Phalgun Tiruvasu

Bangalore-based ‘idea shop’ Happy Creative Services has strengthened its strategic planning team. It has brought on board Phalgun Tiruvasu as Head of Strategic Planning.

With a career spanning over 15 years across communication, research and journalism, Tiruvasu’s previous stint was with Lowe Lintas & Partners, Bangalore, where he led the strategic mandate on Tanishq, Britannia, Tata Tea, Arvind Brands, amongst others.

Prior to Lowe, Tiruvasu was the lead strategist on ITC Foods and TVS Motors at McCann Bangalore. He has also worked at Publicis Ambience, Mumbai on Marico and Diageo, and with Y&R Jakarta on Danone.

Well experienced in qualitative research, Tiruvasu worked with Quantum on Tata Motors and Unilever and also briefly ran his own research consultancy firm.

Winner of multiple Effies, Tiruvasu has been integral to many noteworthy campaigns, namely, Tanishq’s “Remarriage”, Tata Tea’s “Andar Wala Snaan”, and Arrow’s “Bold New Professional”, to name just a few.

Tiruvasu will lead manage a hybrid team comprising strategists from communication (offline, online), data and design to further Happy’s prowess in delivering medium-agnostic, efficacious creative solutions to brands and businesses. He will be supported by Ravi Bhat, who recently returned to Happy after a short stint with Lowe Lintas Bangalore. Besides Bhat, the team also has Ashwin Dravid (ex-Maxus, Jack-n-the-Box) looking after content strategy, Hari Nair (ex-Razorfish) on leading data, and Anusha Pinto on design. Sources at Happy also confirmed that some more notable appointments would be announced soon.

Speaking about his role at Happy, Tiruvasu said, “It is a fantastic opportunity for me to work with an agency that houses design, digital and mainline advertising all under one roof. With Kartik and Praveen at the helm and a young, energetic team in strategic planning, I am delighted to be part of this next phase in Happy's progress.”

Kartik Iyer Kartik Iyer

Kartik Iyer and Praveen Das, Co-founders of Happy, are equally emphatic about the new strategic impetus. Said Iyer, “Happy has always been a strong believer in strategic planning. We have taken great care to put together a team that has a multi-dimensional approach to delivering strategic solutions. Under the leadership of Phalgun, we hope to carve sharper insights and further success to all our clients. This is another step closer to our vision of being a truly hybrid agency in the country.”

Praveen Das Praveen Das

Das added, “With Phalgun at the helm of strategy and him being a national level dart player, we are sure that he will hit the bulls eye for all our clients in terms of strategy. And will inspire our creative team to come up with great output.”


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