More shoppers in tier II and III cities to enjoy the TVÂ shoppingÂ experience as the channel reaches an additional 18 mn subscribers of free-to-air DTH broadcasting platform of Prasar Bharati
Delhi | November 4, 2015
HomeShop18,Â Indiaâs leading televisionÂ shoppingÂ channel also available on the web and mobile, is now also the countryâs first ever Â round- the- clock homeÂ shoppingÂ channel to be available on DD Free Dish. With this phenomenal Â e-auction win,Â HomeShop18Â is all set to Â reach out to an additional 18 million subscribers of the IndianÂ free-to-airÂ direct-to-homeÂ (DTH) broadcasting platform of Prasar Bharati. Consumers based in tier II, III cities and emerging markets of the country will now experience HomeShop18âs in-depth product demonstration and extraordinary propositions. The channel has been made available from November 1, 2015.
Sanjeev Agrawal, CEO, HomeShop18, said,Â âAs the exposure and aspirations of customers in tier II and III geographies evolve, so does their demand for high-quality products. However, due to the limited internet penetration and lack of presence of modern trade there is a gap in latent demand and supply. We, at HomeShop18, have the advantage to cover this gap and reach out to customers across the country through televisionÂ shoppingÂ and our wide range of products. Our association with DD Free Dish is a step towards our commitment to match the HomeShop18 signals to the countryâs television penetration and our strong physical reach.â
DD Free Dish customers will now have access to credible brands on the channel. The company has been making significant headway in penetrating to every corner of the country and its presence on DD Free Dish will contribute to its target of being available to every customer. The channel has some breakthrough shows like â18 Shringaarâ, âTodayâs Special Offerâ, to name a few, that will provide shoppers attractive deals, expert advice,Â a complete new look for womenÂ and the best assortment of high quality products.
Value 360 Communications
Nupur Dhingra| Nikhita Srivastava