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Gillette’s campaign celebrates ‘Bond moments’ in a man’s life

The campaign kicked off with a TV spot linking the iconic action inspired by the world of Bond to the precise tools from Gillette that prepare men for their own ‘Bond moments’

BestMediaInfo Bureau | Delhi | November 17, 2015

Gillette-Bond-moments Click on the image to watch the Video.

As the world prepares for the release of ‘Spectre’, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen - they come with precise preparation.

Gillette introduces its campaign “Bond Moments” inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerful and poetic words form the foundation of the campaign. His quotes describing the ultimate “Bond moments” are present throughout the campaign across TV, print and online. The campaign kicked off with a TV spot linking the iconic action inspired by the world of Bond to the precise tools from Gillette that together prepare men for their own “Bond moments.”

‘Spectre’, the 24th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will release in India on November 20.

Gillette had partnered with Jany Temime, award-winning costume designer from ‘Skyfall’ and ‘Spectre’, to provide style tips to help men everywhere feel confident and look their best so they are prepared for their ‘Bond moments’.

“Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way,” said John Mang, Vice President, Global Gillette. “By partnering with ‘Spectre’, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need, to be ready for their everyday ‘Bond moments’.”

The Video:

[youtube]https://www.youtube.com/watch?v=85uwPlQ1GUU[/youtube]

Info@BestMediaInfo.com

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