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The Small Big Idea wins social media mandate for ETC channel

The win comes on the back of a multi-agency pitch. The Small Big Idea will be responsible for creating brand awareness across social platforms

BestMediaInfo Bureau | Delhi | October 28, 2015


Digital agency The Small Big Idea (TSBI) has bagged the social media mandate for Bollywood trade television channel ETC. The account was won following a multi-agency pitch. With this win, The Small Big Idea adds yet another entertainment client to its roster.

The agency has seen a flurry of new accounts in recent times. Harikrishnan Pillai and Manish Solanki, Founders, TSBI, said, “The challenge that ETC presents us is to depict the same information available to everyone in the competitive space with a fresh, new interactive angle. Our strategy will be to keep ETC’s positioning, ‘Youth Music Cafe’, in the core of our communication and efforts. The idea is to make ETC synonymous to youthful music and entertainment and make it the go-to destination for movie and music loving youngsters.”

ETC, with its audience spread across the Asia Pacific region, has a content mix that includes film reviews, previews, Box Office speculations and music broadcasting. The channel also airs talk shows like ‘B Biz Reviews’ hosted by Bollywood film critic Komal Nahta.


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