The agreement, which runs through 2023, will give Nissan extensive in-venue activation, broadcast and digital rights at all ICC events, including ICC Cricket World Cup and World Twenty20
BestMediaInfo Bureau | Mumbai | October 15, 2015
Nissan has inked a major eight-year deal with the International Cricket Council (ICC) that further strengthens its ties with global sport. The agreement, which runs through 2023, confirms Nissan as a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events.
As a global partner, Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.
The ICC partnership is a significant expansion of Nissan’s ongoing international sports sponsorship strategy. It allows the Japanese carmaker to bring its innovative and fan-focused approach to sport to millions of cricket-lovers around the world.
“Innovation that excites is what Nissan does,” said Roel de Vries, Corporate Vice-President and Global Head of Marketing and Brand Strategy for Nissan. “As partners with the ICC, we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Programme and new live event experiences.”
He added, “We are excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”
Commenting on the agreement, David Richardson, Chief Executive, International Cricket Council, said, “The ICC is delighted to welcome Nissan on board as a global partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”
He further said, “Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders.”
Guillaume Sicard, President, Nissan India Operations, commented, “In India, cricket goes way beyond simply being a sport. It is practicallya way of life for millions of people. I believe we have found a perfect partner for our brand.”
“Our goal is to achieve 5 per cent market share in India by 2020 and we have already invested substantially to build one of our most advanced plants and established one of our three global R&D centres. Now, we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere,” he added.
The ICC partnership is the latest in Nissan’s association with global sport, which includes the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.