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The account will be handled out of Mindshare's Chennai office under the leadership of Sriram Sharma, Leader – South, Mindshare
BestMediaInfo Bureau | Mumbai | October 27, 2015
Mindshare, the flagship media agency of GroupM has bagged the media duties for HCL TalentCare, a wholly-owned subsidiary of HCL Corporation, and will be looking into the media planning and buying services for the brand. The account will be handled out of Mindshare's Chennai office under the leadership of Sriram Sharma, Leader – South, Mindshare.
HCL TalentCare aims to be a global talent-solutions company addressing critical areas of skill development and thereby becoming a career launch pad for graduates. It offers a ready pool of employable talent for enterprises in the IT, Banking, Insurance and Healthcare sectors.
Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia, said, “We are absolutely thrilled to be working with HCL Talent Care. Mindshare has always been a forerunner in innovating media solutions for our clients and look forward to adding value to this iconic brand and delivering notable solutions.”
On the launch of the first campaign with Mindshare, Vijay Iyer, Chief Business Officer, HCL TalentCare, said, “Mindshare has provided us the right platform to reach out to our audiences and provide good visibility to our campaign 'Life Badlo Boss'. Life Badlo Boss is all about this transformational journey that a student undergoes with us at HCL TalentCare and sums up our efforts to be a career launch pad for students and offer talent on demand to enterprise clients.”