Happy will be handling the communication mandate for both traditional and new age media
BestMediaInfo Bureau | Mumbai | October 5, 2015
Lookup, a free hyper local messaging app to chat with local businesses, has assigned its creative duties to Happy Creative Services. The appointment is for communication mandate for both traditional and new age media.
Lookup was launched earlier this year without much fanfare. Currently serving Bangalore, Mumbai and Delhi, Lookup will soon be launched in 10 major cities by the end of this year. It claims to have hit a million downloads within the first nine months with over 70,000 merchant signups.
On the partnership with Happy, Deepak Ravindran, Founder of Lookup, said, âHappy brings to us the perfect combination of sound strategy, creativity, professionalism and young perspective. The brands they have built are proof of their capabilities. The team is made of young early adopters who have a pulse on whatâs happening today as well as foresight of what will set us apart in the future. Thatâs very important for a tech-business like ours.â
Ravindran, a serial entrepreneur, who has spent over a decade in the messaging industry, believes that chat is the future of commerce and envisions Lookup to become the Google of offline for finding and ordering anything from a cup of latte to a prescription drug from any local store near you.
Commenting on the win, Praveen Das, CCO and Co-Founder of Happy Creative Services, said, âIt is interesting when both parties are wowed by each other. Deepak is a young founder. And he already has a few startups in his portfolio. He is bold, unafraid and just goes for it. His previous ventures have circled around similar themes, so his learnings are vast. We believe that hyper local is not the next big thing, but the way forward now. Lookup partners with us during exciting times.â