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Tanishq celebrates special occasions in a woman’s life

The latest film, conceptualised by Lowe Lintas for Tanishq’s diamond jewellery collection Zuhur, sheds playful light on the woman of today

BestMediaInfo Bureau | Delhi | September 29, 2015

Tanishq Click on the image to watch the TVC.

Tanishq’s latest TVC celebrated the woman of today and the special moments that she cherishes. The film beautifully brings alive the brand’s latest diamond jewellery collection offering, Zuhur, as the ideal choice for the modern woman who loves celebrating social occasions. These very occasions that demand her to look her best and at the same time allow her to be playful. The modern design sensibility of the Zuhur collection fits such occasions perfectly.

The ad film, conceptualised by Lowe Lintas, revolves around the camaraderie and bonhomie that comes out only when old friends get together for a re-union; the narrative is playful and reflects the spirit of the moment. The occasion is special and is emotional in more ways than one. It brings out the fact that when you spend time with those who matter the most, you just don’t want the evening to end.

The TVC shows three friends meeting each other at a restaurant after eight years, when one of them gets up to leave. Her two friends ask her to stay for some more time, but she insists on leaving, when suddenly one of the friends starts singing ‘Sanu Ek Pal Chain Na Aave’ (a popular song by the late Nusrat Fateh Ali Khan). Taking her cue, the artists performing at the restaurant (well-known Rajasthani singer Mame Khan Sahab and his troupe), start singing the song and the lady decides to stay. The three friends are moved by the song, their bond of friendship shining through. The ad film ends with the essence of the occasion beautifully captured in the line, ‘Beautiful diamonds for beautiful occasions’.

Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company, said, “The social occasions in a woman’s life have seen a lot of change; they are no longer restricted to traditional functions or a family get-together. She is exploring newer occasions like girls night outs and brunches with friends. Every piece of jewellery she adorns reflects her personality in these moments; from her ears to her delicate wrists. These special occasions encourage her to bring out the best in not only herself, but also her friends who she is spending time with, as they look their finest. We have tried to celebrate one such occasion in our latest film in a very playful manner and this sentiment resonates with our latest offering, Zuhur. Diamonds truly are a girl’s best friend! Zuhur is a collection of beautiful diamonds for beautiful occasions.”

Rajesh Ramaswamy Rajesh Ramaswamy

Rajesh Ramaswamy, ECD, Lowe Lintas, added here, “We got to explore a new relationship and occasion with this – a reunion of three close friends. It’s all about the camaraderie they share and of course, the highlight being a classic from Nusrat being used in such a context, giving it a very different mood.”

The TVC:



Brand: Tanishq Zuhur

Creative agency: Lowe Lintas

Creative team:

Arun Iyer, Chief Creative Officer

Rajesh Ramaswamy, Executive Creative Director

Ujjwal Kabra, Group Creative Director

Baggi Prasad, Creative Director

Charan Kumar, Creative

Adarsh Atal, Creative

Indrasish Mukherjee, Creative

Business team:

GV Krishnan, President

Sudhir Rajasekharan, Senior Vice-President

Bhupender Agarwal, Senior Brand Services Director

Akhila V, Brand Services Manager

Vishwanath R, Brand Services Manager

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