This year, Omnicom Media Group will collaborate with Spotify on a session demonstrating the power of music to connect with brands
BestMediaInfo Bureau | Delhi | September 3, 2015
The Spikes Asia Festival of Creativity will continue with its showcase of the latest technology currently shaping the creative media landscape, through its Tech Talks segment, sponsored by Omnicom Media Group. This year, the festival is split into three content stages, of which Tech Talks will feature in the Discovery stage.
Tech Talks will present a total of seven curated talks across the three days of the festival (September 9 to 11) from leaders of APACâs most forward-thinking digital media and marketing companies. Delegates will meet and hear from the people behind emerging technologies, who will showcase their products to the creative and media communities, providing awareness of new digital tools and fostering new ideas of innovative product marketing.
âInnovation and technology are two key drivers for change in media, marketing and communications. As technology changes exponentially, so too does media, and keeping ahead of the curve gives brands the competitive advantage. Omnicom Media Group is delighted to be partnering with Spikes Asia again to present Tech Talks, which will be a showcase of how technology is pushing the boundaries to provide immersive and engaging consumer experiences. Tech Talks is about driving innovation, which has and will always be at the heart of what we do as a network,â said Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group.
This year, Omnicom Media Group will collaborate with Spotify to present a session on how brands engage with consumers by leveraging one of their key passions â music. âOur session with Spotify will explore how technology has metamorphosed the music industry and how marketers now have a huge opportunity to leverage the power of music to engage consumers and grow their brands,â added Chiang.
âWeâre thrilled to partner with Omnicom Media Group at Spikes Asia this year to share our viewpoints on innovation and technology,â said Sunita Kaur, Managing Director (Asia) at Spotify. âWe hope that through our session, we can encourage more brands and marketers across the region to forge a strong emotional connection with their target audience through music.â
Other sessions in the line-up include a session by Happy Finish on how virtual and augmented reality are changing the way brands communicate with consumers, while music and sound technologists Charlton Hill and Justin Shave of Uncanny Valley will examine the current landscape of music technology and demonstrate the thinking behind the future of interactive sonic experiences. Sessions will also come from Framestore Pictures, R/GA, Metalworks by Maxus, and Innocean USA.