The win comes on the back of a multi-agency pitch. The account will be handled out of the agency’s Delhi office
BestMediaInfo Bureau | Mumbai | September 11, 2015
Madison Media Plus, a part of Madison Media Group, has bagged the media mandate for Oyo Rooms. The account, which is pegged at Rs 100 crore, was won in a multi-agency pitch. The account will be handled out of the agency’s Delhi office.
Oyo Rooms is India’s largest branded network of hotels founded by young entrepreneur, 21-year-old Ritesh Agarwal. Oyo Rooms currently operates in more than 100 Indian cities, including Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad, Goa, Chennai, and Kolkata, among others.
Oyo is present in major metros, regional hubs, leisure destinations and pilgrimage towns. According to a research carried out by CB Insights for The New York Times, Oyo Rooms is among the companies that may be the next start-up unicorns. The company is backed by investors like the Softbank Group, Lightspeed India, Sequoia Capital and Greenoaks Capital.
On selecting Madison Media, Abhinav Sinha, Chief Operating Officer, Oyo Rooms, said, “Madison is the biggest name in marketing communications and we are very proud to be associated with them. I am sure that under the able leadership of Sam Balsara, the Madison team will take Oyo to new heights and we will soon be a household name. At Oyo, we believe that everybody deserves an amazing experience when staying out of home, and it is great that Madison will be taking Oyo’s message to the people.”
Sam Balsara, Chairman & Managing Director, Madison World, said, “I am delighted that we have won this young but extremely promising business and are looking forward to help Oyo Rooms become a household name in the country. It is really exciting to see such a young entrepreneur making a mark so early in life.”
Madison Media Group has won a host of new businesses in 2015, which include Snapdeal, Shaadi.com, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL, and Bandhan Bank, amongst others.