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Jack in the Box Worldwide bags digital duties of TUI India

Jack in the Box’s mandate includes buying digital media space for experiential travel

BestMediaInfo Bureau | Mumbai | September 17, 2015

TUI India Logo

TUI Travel Plc has awarded its digital communications duties to Jack in the Box Worldwide. The agency will also undertake media buying in the digital space as part of the mandate.

On winning the business, Abhishek Razdan, National Business Head and Executive Vice-President, Jack in the Box Worldwide, said, “?TUI plans to intensify its India reach manifold in the months to come, for which detailed ground-work has already commenced. Travellers of today are curious globalists who seek experiences online, so our strategy will tilt heavily towards digital platforms. We will help TUI establish connect with the audience through our quality content approach, transforming the brand into a publisher. In fact, we're already on track towards the first digital video campaign in October for their upcoming content platform.”

Vishal Sinha, Chief Operating Officer, TUI India, added here, “The travel industry relies heavily on word-of-mouth and recommendations and we believe our digital platforms will be the key to deliver this. Customers are moving to the digital channels to research, get inspired, share their excitement pre-travel and finally post their experience on return. TUI India’s key focus in 2015-16 is to increase its distribution channels and make quality travel more accessible – having a robust digital presence is the key pillar for TUI to become India’s leading travel company. With Jack in the box Worldwide, we are confident of creating an active community of travellers or ‘TUIrists’, who will help other travellers seek and share travel ideas.”

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