ET Now, NSE join hands for investor education drive with 'Nivesh India'

The 12-city outreach programme will cover tier 2 and tier 3 cities and is aimed at creating awareness about equity investment among passive and novice investors

BestMediaInfo Bureau | Mumbai | September 2, 2015

In its endeavour to create awareness about equity investment amongst passive and novice investors, English business news channel ET Now has joined hands with the National Stock Exchange to launch a new show, 'Nivesh India. The show will go on air from September 18, 2015, however, the time slot is not yet known.

As part of the initiative, ET Now and NSE will travel to 12 cities – Bangalore, Indore, Jaipur, Cochin, Lucknow, Coimbatore, Nagpur, Surat, Vizag, Patna, Bhubaneswar and Siliguri – and speak to close to 1,000 people across 19 on-ground forums and educate them on investing in equity markets and showcase how beneficial it is for their future.

The idea is to educate and encourage non-investors to invest in equity through the SIP and ETF route and be a part of the India growth story.

Nikunj Dalmia, Chief Editor - Financial Markets, ET Now, will front the entire initiative, talking to people across the nation by travelling to their cities. Along with him, the channel will get successful investors from every city to talk to the people and clarify their doubts and remove their apprehensions on investing in the equity markets. Not just on-ground, the entire initiative right from its launch to culmination will be integrated editorially into the content, where anchors will talk about and promote it on air, urging viewers to be a part of the programme in every city.

MK Anand

Talking about the initiative, MK Anand, MD & CEO, Times Network, said, “We, in India, are culturally and financially still caught in an agrarian mindset. Most of our wealth still goes into real estate and gold and stays locked, yielding less than inflationary returns. What is needed is a mindset change which is a communication job and education task, a mission that a media group of our stature is most suited to do. ET Now will take on the daunting task of clarifying and simplifying stock markets to Indian investors. Under SEBI's guidance and with NSE as our partner, we are certain that what we are starting here will snowball into the largest investor education drive in the world. We look forward to contributing to build a stronger India.”

SEBI Chairman UK Sinha flagged off the event at the NSE. Speaking on the occasion, he said, “I want to compliment NSE and ET Now for jointly working out this strategy on investor relations. Such initiatives can reach out to millions of people across the country.”

Participating in the programme, Chitra Ramkrishna, MD & CEO, NSE, said, “As part of NSE LIFE (Learning Initiatives for Financial Empowerment), our tie-ups spread to five state boards, the CBSE board and 17 universities, etc., across India. 'Nivesh India', in partnership with ET Now, is another step in that direction. Something unique about this programme is that we have tried to reach tier 2 and tier 3 cities this time. With 19 programmes in these 12 cities, we wish to cover multiple language platforms and wider geographies.”

At present, around 2 per cent of the population are registered in the regulated exchange traded market. Growth of this market will minimise chances of people losing money to unauthorised mechanisms. As per SEBI, during the last two years, 2,025 cases were registered under section 11B of the SEBI Act related to unauthorised money collection. In 2014-15, the number of such cases registered was 670.

The 'Nivesh India' initiative is expected to cover various issues such as managing one's wealth, dealing with saving and financial planning. This will also talk about various financial instruments, returns comparison of investing in different assets, among others. Each outreach camp will be supported by on-ground promotion, newspaper inserts and pre-event promotion on television. These promos will play out at high frequency before every camp.

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