Airtel Digital TV assigns monetisation mandate to NetworkPlay

SVG Media's NetworkPlay will monetise all the digital advertising inventories of Airtel Digital TV, the DTH arm of Bharti Airtel

BestMediaInfo Bureau | Delhi | September 1, 2015

NetworkPlay, an SVG Media company, today announced winning an exclusive mandate from Airtel Digital TV to monetise all their digital advertising inventories. Airtel Digital TV is the DTH arm of Bharti Airtel.

Anurag Gupta, India MD, SVG Media, said, “NetworkPlay has been working with Airtel DTH since their launch in India. Today, we are extremely delighted to take our relation to the next level with this exclusive partnership, which further strengthens our position in the industry as a leading digital ad-tech company. NetworkPlay's technology will help in significantly growing the advertising revenues for Airtel Digital TV.”

“With the increasing penetration of HD technology, coupled with an overall growth in the DTH sector, the business is expected to multiply as more brands have started to explore DTH as a platform to reach out to the television audience,” he added.

SVG Media is a leading Indian ad-tech company with brands like Tyroo, DGM India, SeventyNine and NetworkPlay in its portfolio. In addition to DTH advertising, SVG Media delivers performance, mobile and native advertising to digital marketers and advertisers and helps leading publishers monetise their digital assets.

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