Royal Canin assigns its digital duties to RAPP India

With a worldwide outreach, the petcare brand now plans to fortify its digital presence in India

BestMediaInfo Bureau | Mumbai | August 3, 2015

Petcare brand Royal Canin has assigned its digital mandate for India to RAPP India. With a worldwide outreach, the brand now plans to fortify its digital presence in India.

Commenting on RAPP India's appointment, Rohan Kurian, Marketing Manager, Royal Canin India, said, “At Royal Canin, we are driven by a passion for cats and dogs. We want to share the science, research and education that go behind our products and services with pet owners as well to educate them on what is good for their pets. We were looking for a partner that would not only understand what we do and how we do it, but also why we do it. We are excited and are looking forward to our initiatives with RAPP India. With their new-age data driven approach, it will be easier to start a meaningful and relevant dialogue with our consumers.”

Reacting to the win, Venkat Mallikarjunan, President, RAPP India, said, “We are really proud to be associated with a leading global brand like Royal Canin. Our team is full of pet lovers and the prospect of enhancing the lives of dogs and cats with some of the most well researched and scientifically produced products in the world is very exciting. The category presents us the opportunity to explore innovative and creatively novel methods of building relationships with pet lovers using digital and other media.”

Royal Canin was established in 1968 by veterinarian Dr Jean Cathary. Today, the brand comes under Mars Petcare, one of the world's leading pet care providers.

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