Platinum Guild India encourages couples to share their stories of everlasting love

Crafted by Maxus, the digital campaign includes a microsite where couples can create a personalised video of the special moments of togetherness and also share on social media

BestMediaInfo Bureau | Delhi | August 12, 2015

Couples around the world like to share manifestations of their journey together on various social media platforms. On the basis of this understanding and building on this innate desire, Maxus presents couples with a platform where they can curate their most rejoiced memories and bring to life their special moments.

Maxus, in collaboration with Platinum Guild India (PGI), has created a microsite, www.oureverlastinglove.in, wherein couples can create a personalised video of the special moments of togetherness.

Once a user logs in to the website and signs in via Facebook or email, all the images of the person and their partner are collated together to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook and Twitter and can be viewed by their friends and loved ones.

In addition to the video making feature, the most romantic stories will receive special gifts and one couple stands the chance to win Platinum Love Bands.

Vishal Jacob, National Director – Digital, Maxus India, remarked, “Our social timelines have become a destination that stores a lot of our memories. We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love through a heartfelt visual representation of their unique love story.”

Speaking about the initiative, Vaishali Banerjee, Managing Director, Platinum Guild India, said, “Today, Platinum is an expression of love, intimacy and commitment between young couples. Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love.”

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